Avoid these Pitfalls of Keyword Research
Using more than one Keyword Tool gives you even better results
Keyword research is more of an art than science. It is one of the
key factors in the success of your online business if done properly.
However, there are many pitfalls that you should avoid.
***Focusing on just one keyword/phrase - the days when you could
write SEO-optimized content by focusing on a single keyword and
just taking care of its proper density are definitely over. This
basically means that whenever you're doing keyword research, the keyword tool you
use must consider a set of related phrases and words that will allow
you to theme your page and "convince" the search engine that it's
on a given subject.
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***Relying on Keyword Effectiveness Index (KEI) - KEI refers a
ratio of how many times a given keyword is searched for to the
number of competing websites that rank for this keyword. Many
advertisers rely on this ratio to judge how competitive a niche is
and what their chances are to achieve top rankings in Search Engine
Result Pages (SERPs). But KEI can be extremely misleading. If you
take into account how wrong the keyword tool may be in estimating
the counts (especially in case of the long-tail keywords) relying
on KEI count may not mean much.
***Letting your keywords sleep - when you have a keyword tool generate your keywords,
make sure that you actually use them before jumping on another
project in a new and unrelated niche.
***Researching at the wrong time - This idea applies in
particular to people using other wannabe keyword tool products, which store
keyword statistics for the last 90 days or more. It means that it
would be a bad idea to research "Halloween Costumes" in November
using this kind of keyword tool, as its data from the last 90 days
or more would contain very little Halloween-related terms.
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***Not using a keyword tool - If you're serious about keyword research, it
would be better to use a keyword tool on everyday basis - this is
highly recommended if you're serious about your online projects.
Avoid the aforementioned pitfalls, start your keyword research
right, start with KeywordElite.
The 2nd keyword tool I use alongside KeywordElite is KeywordSpy...
Implemeting both of these tools simultaneously has given me results that make my paid search efforts almost effortless.
To your Success,
Luis Castillo
Targeted Traffic Site Builder Blog
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